Our latest benchmark research into the market for location analytics software finds significant demand for location-related technology that can improve business outcomes and generate relevant information for various types of users. (Location analytics is an extension of business analytics that can enhance the sophistication of data and processes by adding a geographic context.) My last analyst perspective on this topic discussed the business value of insights based on geography and what...
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Topics:
Big Data,
Social Media,
GIS,
Location Analytics,
Operational Performance Management (OPM),
Business Analytics,
Business Collaboration,
Business Intelligence,
Cloud Computing,
Location Intelligence,
Operational Intelligence,
Business Performance Management (BPM),
Customer Performance Management (CPM),
Data,
Financial Performance Management (FPM),
Information Applications (IA),
Information Management (IM),
IT Performance Management (ITPM),
Sales Performance Management (SPM),
Supply Chain Performance Management (SCPM)
Adding geographic and location context to business information enables organizations to develop fuller understanding and optimize the activities of people that use the information. We call this location intelligence, and to achieve it requires location analytics, which focus on that context where the processing and presentation of geography and spatial aspects of data are utilized. Analysis of geographic information can provide business insights that help organizations make better business...
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Topics:
Big Data,
Customer Analytics,
GIS,
Location Analytics,
Operational Performance Management (OPM),
Analytics,
Business Analytics,
Business Intelligence,
Cloud Computing,
Location Intelligence,
Operational Intelligence,
Business Performance Management (BPM),
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Information Applications (IA),
Information Management (IM),
IT Performance Management (ITPM),
Sales Performance Management (SPM),
Supply Chain Performance Management (SCPM),
Workforce Performance Management (WPM)
Business analytics have become mainstream in most organizations. Our latest research in technology innovation found analytics was the top-ranked technology in 39 percent of organizations. To deepen the sophistication of their analytics, businesses can add geographic context and maps to business intelligence applications to create what we call location intelligence. Applications and tools with a geographic and spatial context can help deliver new and deeper insights to business. Information...
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Topics:
Social Media,
Geographic Information Systems,
GIS,
Location Analytics,
Operational Performance Management (OPM),
Spatial Data Quality,
Business Analytics,
Business Intelligence,
Cloud Computing,
Information Management,
Location Intelligence,
Business Performance Management (BPM),
Customer Performance Management (CPM),
Information Applications (IA),
Information Management (IM),
Sales Performance Management (SPM)
