Mark Smith's Analyst Perspectives

I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in 2016 is to manage and optimize its efforts in a more unified manner. This perspective kicks off a new series on the challenges for marketing to automate or execute tasks and manage toward maximum performance. We all know that the craft of marketing is in need of significant transformation, from the CMO throughout the entire marketing...

Technology innovation is accelerating faster than companies can keep up with. Many feel pressure to adopt new strategies that technology makes possible and find the resources required for necessary investments. In 2015 our research and analysis revealed many organizations upgrading key business applications to operate in the cloud and some enabling access to information for employees through mobile devices. Despite these steps, we find significant levels of digital disruption impacting every...

All lines of business are under pressure to meet targets and deliver expected results, but none is under more pressure than Sales. Like other organizations it must use information to derive insights about progress and problems and to decide what changes to make. Today businesses collect and analyze data from more data sources in more forms than ever before. To understand it they need effective analytics, and again none need it more than Sales.

Data is an essential ingredient for every aspect of business, and those that use it well are likely to gain advantages over competitors that do not. Our benchmark research on information optimization reveals a variety of drivers for deploying information, most commonly analytics, information access, decision-making, process improvements and customer experience and satisfaction. To accomplish any of these purposes requires that data be prepared through a sequence of steps: accessing, searching,...

At its annual MicroStrategy World conference, this provider of analytics and business intelligence systems for business and IT introduced a new version of its flagship product, MicroStrategy 9s. Among many advances it adds enterprise grade security with MicroStrategy Usher as part of the maintenance update to its 9.4.1 release. Security is increasingly critical for analytics and BI. Technologies that work intensively with data, including reporting, business intelligence, analytics and data...

This year presents much opportunity for organizations to use a new generation of technology to compete better, be more efficient in their business operations and engage their workforces to their full potential. We have identified and begun to track the following next-generation technologies: analytics, big data, collaboration, cloud computing, mobile technology and social media, and in 2014 we added wearable computing to the list. In 2015 we will intensify our focus on all of them specifically ...

Organizations today create and collect data at ever faster rates, and this introduces challenges in ensuring that data is not just managed but used in a consistent manner for a range of operational and analytic tasks. This is made more difficult by new data sources whose definitions vary from standard and widely used formats. Making all information available and consistent is essential to support business processes and decision-making. A key technology tool for this effort is master data...

Big data has great promise for many organizations today, but they also need technology to facilitate integration of various data stores, as I recently pointed out. Our big data integration benchmark research makes it clear that organizations are aware of the need to integrate big data, but most have yet to address it: In this area our Performance Index analysis, which assesses competency and maturity of organizations, concludes that only 13 percent reach the highest of four levels, Innovative....

The market for big data continues to grow as organizations try to extract business value from their own masses of data and other sources. Earlier this year I outlined the dynamics of the business opportunity for big data and information optimization. We continue to see advances as big data and associated information technologies deliver more value, but the range of innovation also has created fragmentation among existing systems including databases that are managed onpremises or in cloud...

Teradata continues to expand its information management and analytics technology for big data to meet growing demand. My analysis last year discussed Teradata’s approach to big data in the context of its distributed computing and data architecture. I recently got an update on the company’s strategy and products at the annual Teradata analyst summit. Our big data analytics research finds that a broad approach to big data is wise: Three-quarters of organizations want analytics to access data from...