Mark Smith's Analyst Perspectives

Salesforce is a global software-as-a-service (SaaS) company to be reckoned with. The swarming crowds at its Dreamforce event last week were estimated to exceed 90,000. The company is rapidly growing an ecosystem that includes Sales, Service and Marketing Clouds; Force.com for building applications; and Data.com for storing data in the cloud centrally for use across Salesforce products. It is also focusing on social computing, as I outlined at the beginning of the event. Hundreds of Salesforce...

I was at the Salesforce.com Dreamforce conference this week to hear about the latest advancements from the cloud computing software giant. Salesforce has helped revolutionize cloud computing for business, and its social media and collaborative technologies help advance business processes in sales, customer service and improve the interactions between employees, partners and customers. Salesforce has made great advancements in cloud, social and mobile technology, as I have assessed and my...

The annual Salesforce.com Dreamforce conference (Twitter: #DF12), just underway, may be the largest software conference ever, with attendance, physically and on the Internet, expected to be 90,000. Certainly, as one of the largest software events of 2012, this conference will be heavily covered via social media, while under the roof of the Moscone Center and surrounding hotels Salesforce will be demonstrating the power of using social media concepts in the enterprise and combining those...

I attended Taleo World to see how well Oracle is integrating Taleo after acquiring the company in 2012. I assessed the announcement by Oracle earlier this year; it was clear then that Oracle needed to make this acquisition to boost its cloud computing and talent management efforts. In the three-hour keynote session, a business overview and software demonstrations indicated what Oracle has in store for the applications and how it plans to fuse its applications and technology to add value to...

Ventana Research has just released the 2012 Value Index for Data Integration, in which we evaluate the competency and maturity of vendors and products. Our firm has been researching this software category for almost a decade. Our latest benchmark research in information management found that data integration is a critical component of information management strategies, according to 55 percent of organizations. Our benchmark research on organizations using this software not only uncovers best...

In my last rant, on business analytics and the pathetic state of dashboards, I pointed out significant flaws in business intelligence software created by technology providers and in how it is being deployed by business and IT. Now I want to follow up with some insight on disconnects to a critical asset that is essential to the success of business analytics. I mean key performance indicators (KPIs), a term used in inaccurate ways that have diminished the value of the concept for business.

When it comes to the task of managing performance, many organizations still find themselves fixated on the past rather than planning for improvement in the future. When performance management processes operate efficiently, technology to support activities such as modeling and analytics can optimize outcomes and help align them to targeted goals and objectives. This might seem trivial or easily done, but the reality is that most organizations lack a unified platform that anyone in the enterprise...

Our recent benchmark research on information management uncovered some startling facts about the level of technology adoption necessary for efficient information-centric organizations. Chief information officers (CIO) are responsible for the availability of information to their businesses in a consistent and timely basis, but in most organizations, information management is seen as just a delegated set of tasks and is not the CIO’s top priority. This unfortunate outlook can have a lasting...

Ventana Research has just released our 2012 Value Index for Product Information Management (PIM), in which we evaluate the competency and maturity of vendors and products. Our firm has been researching this software category for many years, and our latest benchmark research in product information management, coming out shortly, finds PIM software providing substantive benefits in new channels of interaction with suppliers and customers.