Mark Smith's Analyst Perspectives

It is hard to avoid seeing the impact of social media on our daily work, from marketing and sales to customer service. Consumers and customers can interact on the Internet to share their experiences and opinions often and easily, but internally we in business are still operating in the era of electronic mail and phone calls. Fortunately, that archaic state is changing. A new generation of technologies called social collaboration has evolved from social media to adapt to business needs. These...

It’s clear that sales organizations need to be efficient, but many are unaware of critical applications they could deploy to establish sales excellence. In my recent analysis, “Sales Organizations Need a Swift Technology Kick”, I outlined why sales departments have to look beyond using sales force automation (SFA) and spreadsheets andexamine dedicated applications for improving productivity and effectiveness. Our benchmark research in sales applications found a new set of application priorities...

Pitney Bowes (PB) opened its annual technology summit (Twitter: #TechSummit12) with a review of its organizational assets and its rich history of engineering hardware and systems for physical and now digital delivery of communications. The multibillion-dollar technology giant is transforming itself to address the digital needs of business for interaction with consumers. It also is working to transform how business communications and interactions work across all channels. Handling new media...

At its Business Analytics Analyst Summit (Twitter: #IBMBAS12) this week, IBM unveiled its new release of analytics software for decision management. Over the last 25 years decision support systems have transformed into decision management, in which analytics, rules and optimization methods help organizations use information to guide optimal outcomes. IBM has experience and technology in these areas, most of it acquired, to apply to specific organizational needs in vertical industries. In...

Business has been getting smarter about using technology for analyzing processes and optimizing outcomes, but still has much room for improvement when it comes to operational management. Traditional project management has advanced to encompass financial and operational planning, including prioritization toward goals and expected outcomes, creating the concept of portfolio management. In essence, optimizing the use of people and processes associated with products and services along with...

I attended SuccessConnect (Twitter: #sconnect), the annual SuccessFactors conference, to hear the latest from this talent management applications company. A lot has changed for the formerly independent company since it acquired Plateau less than a year ago and Jobs2Web. In turn, earlier this year SAP acquired SuccessFactors to expand its cloud computing business. Its recently outlined expansion as part of SAP’s overall cloud computing strategy is beginning to take shape.

At first I thought 1010data just developed a faster data warehouse technology to be used with business intelligence tools. After a recent briefing, however, I learned that it provides much more than a data warehouse; the product is a large-scale analytics server that empowers business analysts to work on big data, conducting for, example, market basket analysis or correlations of customer and product information. The software lets organizations retain and analyze more data and increase the...

More than 1,000 people attended the 32nd annual Information Builders Summit conference this week to learn about the company’s advances in big data, business analytics, cloud computing, mobile technology and social media, which CEO and founder Gerald Cohen announced and demonstrated during his keynote address. With WebFOCUS version 8, Information Builders has made significant strides in a range of technology areas to support analytics and visualization since my analysis after last year’s...

At this week’s SAPPHIRE NOW (Twitter #SAPPHIRENOW) annual conference, SAP unveiled a refreshed cloud computing strategy and released technology that addresses its new cloud computing business priorities regarding customers, people, money and suppliers. It’s a good time to see what has changed since my analysis at the SAP Analyst Influencer Summit last December.

Informatica has announced a major release, version 9.5, of its software platform, which will be generally available in June. The company’s data integration technologies will support the new generation of computing that includes big data, cloud computing, mobile and social media. These computing environments, which our firm has defined as key business technology drivers for this decade, have a compelling impact on the data that enterprises create and use. Being smart about integrating and...