Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        Mark Smith's Analyst Perspectives

        Ventana Research has just released our 2012 Value Index for Product Information Management (PIM), in which we evaluate the competency and maturity of vendors and products. Our firm has been researching this software category for many years, and our latest benchmark research in product information management, coming out shortly, finds PIM software providing substantive benefits in new channels of interaction with suppliers and customers.

        Read More

        Topics: Master Data Management, Sales, SAP, Enterworks, Hybris, Operational Performance Management (OPM), Stibo Systems, Webon, Business Analytics, Business Collaboration, Cloud Computing, Data Governance, Governance, Risk & Compliance (GRC), IBM, Location Intelligence, Oracle, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Heiler, Information Management (IM), Product Information Management, Riversand, Sales Performance Management (SPM), Supply Chain Performance Management (SCPM)

        At its Business Analytics Analyst Summit (Twitter: #IBMBAS12) this week, IBM unveiled its new release of analytics software for decision management. Over the last 25 years decision support systems have transformed into decision management, in which analytics, rules and optimization methods help organizations use information to guide optimal outcomes. IBM has experience and technology in these areas, most of it acquired, to apply to specific organizational needs in vertical industries. In...

        Read More

        Topics: Big Data, Predictive Analytics, Operational Performance Management (OPM), Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, IBM, Business Performance Management (BPM), Business Process Management, Customer Performance Management (CPM), Decision Management, Financial Performance Management (FPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

        Through a series of acquisitions and organic development over the last five years, IBM has established itself as a leader in enterprise big data for business analytics. I recently wrote about IBM Smarter Analytics, which brings together the company’s portfolio of software, systems and services from analytics to big data. But supporting big data requires the ability to access many sources of information; our benchmark research on big data found that more than half of organizations require...

        Read More

        Topics: Big Data, Social Media, Sustainability, Vivisimo, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Technology, CIO, Cloud Computing, Cloudera, Governance, Risk & Compliance (GRC), IBM, Information Management, Information Technology, Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM), Strata+Hadoop

        Fulfilling its intention to make it easier to access and use analytics and business intelligence, IBM released its Cognos Mobile application natively for the Apple iPad. Of course IBM is not the first to release a native application for the tablet, and many might say that it is late in doing so, but in reality the market for dedicated applications on tablets is just heating up. The adoption rate of the iPad as the tablet of choice for business continues to grow, and while statistics are not yet...

        Read More

        Topics: Microsoft, Google, Operational Performance Management (OPM), Playbook, RIM, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, CIO, IBM, Mobility, Business Performance Management (BPM), Cognos, Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM), Digital Technology

        The largest cloud computing conference, Dreamforce 2011, operated by Salesforce.com, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.

        Read More

        Topics: Salesforce.com, Social Media, ExactTarget, HubSpot, Manticore Technology, Marketing, Marketing Automation, Marketing Planning, Marketo, Operational Performance Management (OPM), Pardot, Revenue Performance, Sales Force Automation, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, IBM, Business Performance Management (BPM), CFO, CMO, CRM, Customer Performance Management (CPM), Demand Generation, Eloqua, Financial Performance Management (FPM), Sales Performance Management (SPM), SFA, Unica, Digital Technology

        This month at its annual global analyst summit, IBM Connect 2010 (Twitter: #Connect10), IBM updated its direction and strategy for enterprise software. The company’s group executive in charge of software and systems, Steve Mills, discussed the business, its success in 2010 and organizational changes in naming Senior VP Mike Rhodin to manage the solutions group (which includes Analytics, Lotus and Industry Solutions) and Senior VP Robert LeBlanc to manage the middleware group (WebSphere,...

        Read More

        Topics: Data Warehousing, Operational Performance Management (OPM), Analytics, Business Intelligence, Business Mobility, Collaboration, Enterprise Software, Governance, Risk & Compliance (GRC), IBM, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

        This year IBM joined its annual Information on Demand conference with the new IBM Business Analytics Forum. Some 10,000 attendees came to learn about managing information assets using analytics for business, and the value of integrating business intelligence (BI) with information assets across the enterprise. All these topics are relevant, as large organizations have created thousands of silos that house data in many enterprise and personal computing environments. The conference was highlighted...

        Read More

        Topics: Enterprise Data Strategy, Business Analytics, Business Intelligence, CIO, IBM, Information Management, Information Management (IM), IT Performance Management (ITPM)

        At its Business Analytics and Optimization (BAO) analyst summit in Washington, D.C., IBM provided direction on the state of its software and services in this category of business technology. This annual event goes back to 2005 when IBM started making BAO-related software acquisitions in earnest. I have written before about IBM’s focus on analytics and optimization (See: “IBM Fuses New Generation of Analytics for Deeper Business Optimization”), but I want to point out the company’s focus is not...

        Read More

        Topics: Operational Performance Management (OPM), Business Analytics, Business Intelligence, IBM, Business Performance Management (BPM)

        At its Business Analytics and Optimization (BAO) analyst summit in Washington, D.C., IBM provided direction on the state of its software and services in this category of business technology. This annual event goes back to 2005 when IBM started making BAO-related software acquisitions in earnest. I have written before about IBM’s focus on analytics and optimization (See: “IBM Fuses New Generation of Analytics for Deeper Business Optimization”), but I want to point out the company’s focus is not...

        Read More

        Topics: Operational Performance Management (OPM), Business Analytics, Business Intelligence, IBM, Business Performance Management (BPM)
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All