Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        Mark Smith's Analyst Perspectives

        Happy New Year to all my readers and followers. I hope everyone has gotten some rest and is ready for a great 2013. 2012 was a busy year in which we saw a critical inflection point, where an elevated focus on new methods and innovative technological approaches such as big data, business analytics, business and social collaboration, cloud computing, mobile technology and social media become part of the mainstream business and IT dialogue. These technologies are beginning to be part of or...

        Read More

        Topics: Big Data, Social Media, Sustainability, Market Research, Mobile Technology, Operational Performance Management (OPM), Social Collaboration, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Technology, Workforce Performance Management (WPM)

        I’m happy to say that Ventana Research celebrated its tenth anniversary at our recent Business Technology Innovation Summit in San Jose at the Tech Museum. This location was fitting, since at the event we introduced and presented our first-ever Technology Innovation Awards and seventh annual Leadership Awards. If you did not get a chance to attend, we have the live webstream available for replay at no cost; thanks to Splunk for sponsoring this to let everyone enjoy the sessions.

        Read More

        Topics: Big Data, SAP, Social Media, Operational Performance Management (OPM), Peoplefluent, Planview, Research, Splunk, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, CIO, Cloud Computing, IBM, Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Ceridian, CFO, CMO, COO, Customer Performance Management (CPM), Datawatch, Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Saba, Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Technology, Workforce Performance Management (WPM)

        If you follow my writing, you’ve seen blog posts with titles such as Industry Exposé: Technology Vendors Skew Analysts and Influencers and Industry Analyst Art or Fiction: Questionable Technology Predictions, so it should be no surprise I can’t resist an opportunity to talk about a little bit of insanity on the part of technology suppliers and industry analysts about social media.

        Read More

        Topics: Social Media, Operational Performance Management (OPM), Business Intelligence, CIO, Location Intelligence, Operational Intelligence, Twitter, Business Performance Management (BPM), CMO, COO, Customer Performance Management (CPM), Financial Performance Management (FPM), Industry Analyst, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Technology Vendors, Workforce Performance Management (WPM)

        At the recent Teradata’s annual Partners user conference, the company outlined its expanding role as a provider distributed information architecture technology. My colleague Tony Cosentino assessed Teradata’s business analytics and big data strategy, but there is more under the covers in regards to the company’s expanding role for big data and enterprise architectures. Over the last several decades Teradata has been known for providing enterprise data warehouse appliances, such as its unveiling...

        Read More

        Topics: Big Data, QlikView, SAS, alteryx, Business Analytics, Hortonworks, Information Management, Location Intelligence, Operational Intelligence, Information Management (IM), IT Performance Management (ITPM), Strata+Hadoop

        Ventana Research has just released the 2012 Value Index for Business Intelligence, in which we evaluate the competency and maturity of vendors and products. Our firm has been researching this software category for almost a decade. Our latestbenchmark research in business intelligence found that new technology advancements in business intelligence are critical to its future; more than two-thirds of organizations will use BI on mobile technology in the next year, and more than a fifth will do so...

        Read More

        Topics: Big Data, Social Media, Operational Performance Management (OPM), Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

        In my more than a decade of writing on the trends and direction of the technology industry, occasionally I have talked about the dark side of technology industry analysts. In that vein, I wrote about the diminishing science of research in technology analyst firms, which has impacted the quality of the analysis and advice given by analysts. It built on my previous post on Why Bad Research Could Jeopardize Your Business. Unfortunately, the ethics and morals in the technology analyst industry have...

        Read More

        Topics: Big Data, Social Media, Market Research, Operational Performance Management (OPM), Research, Analytics, Business Analytics, Business Collaboration, Business Intelligence, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Business Performance Management (BPM), CMO, Customer Performance Management (CPM), Financial Performance Management (FPM), Industry Analyst, Influencers, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Technology Vendors, Workforce Performance Management (WPM)

        I was at the Salesforce.com Dreamforce conference this week to hear about the latest advancements from the cloud computing software giant. Salesforce has helped revolutionize cloud computing for business, and its social media and collaborative technologies help advance business processes in sales, customer service and improve the interactions between employees, partners and customers. Salesforce has made great advancements in cloud, social and mobile technology, as I have assessed and my...

        Read More

        Topics: Big Data, Predictive Analytics, QlikView, Salesforce.com, Social Media, Gooddata, Operational Performance Management (OPM), SnapLogic, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, InetSoft, KXEN, Operational Intelligence, Business Performance Management (BPM), Cloud9 Analytics, Customer Performance Management (CPM), Domo, Financial Performance Management (FPM), Information Applications (IA), Information Builder iway, Information Management (IM), Roambi, Sales Performance Management (SPM)

        The annual Salesforce.com Dreamforce conference (Twitter: #DF12), just underway, may be the largest software conference ever, with attendance, physically and on the Internet, expected to be 90,000. Certainly, as one of the largest software events of 2012, this conference will be heavily covered via social media, while under the roof of the Moscone Center and surrounding hotels Salesforce will be demonstrating the power of using social media concepts in the enterprise and combining those...

        Read More

        Topics: Big Data, Salesforce.com, Social Media, Operational Performance Management (OPM), Research, SFDC, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Cloud Computing, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Dreamforce, Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

        In my last rant, on business analytics and the pathetic state of dashboards, I pointed out significant flaws in business intelligence software created by technology providers and in how it is being deployed by business and IT. Now I want to follow up with some insight on disconnects to a critical asset that is essential to the success of business analytics. I mean key performance indicators (KPIs), a term used in inaccurate ways that have diminished the value of the concept for business.

        Read More

        Topics: Big Data, Social Media, Sustainability, Operational Performance Management (OPM), Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)
        Read More

        Topics: Big Data, Operational Performance Management (OPM), Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, CIO, Cloud Computing, Dashboards, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Expert Systems, Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All