The largest cloud computing conference, Dreamforce 2011, operated by Salesforce.com, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.
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Topics:
Salesforce.com,
Social Media,
ExactTarget,
HubSpot,
Manticore Technology,
Marketing,
Marketing Automation,
Marketing Planning,
Marketo,
Operational Performance Management (OPM),
Pardot,
Revenue Performance,
Sales Force Automation,
Business Analytics,
Business Collaboration,
Business Mobility,
Cloud Computing,
IBM,
Business Performance Management (BPM),
CFO,
CMO,
CRM,
Customer Performance Management (CPM),
Demand Generation,
Eloqua,
Financial Performance Management (FPM),
Sales Performance Management (SPM),
SFA,
Unica,
Digital Technology
Qvidian entered the market for applications in sales performance management in 2011. The company, formed from the merger of The Sant Corp. and Kadient, has introduced a new suite of applications for proposals and playbooks that sales departments should examine if they’re looking to improve their efficiency and effectiveness. These applications are part of what we at Ventana Research call a sales performance management blueprint that helps optimize sales related activities and processes.
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Topics:
Sales,
Social Media,
Marketing,
Operational Performance Management (OPM),
Revenue Performance,
Sales Force Automation,
Business Analytics,
Business Collaboration,
Business Mobility,
Cloud Computing,
Business Performance Management (BPM),
CFO,
CMO,
CRM,
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Sales Performance Management,
Sales Performance Management (SPM),
SFA,
Workforce Performance Management (WPM)
At the SAPPHIRE NOW conference this week, SAP released the production version of the cloud-based Sales OnDemand software that it unveiled earlier in the year. There has been a lot of the esoteric commentary of SAP Sales OnDemand from those that exclusively cover the IT industry. Unfortunately the majority of them have never worked in sales or held a quota that prevents a provide a deeper perspective on the relevance to the sales organization and what it can provide to existing SAP customers or...
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Topics:
Sales,
SAP,
Social Media,
Sales Compensation,
Sales Force Automation,
Sales Forecasting,
Business Analytics,
Business Collaboration,
Business Intelligence,
Business Mobility,
Cloud Computing,
Governance, Risk & Compliance (GRC),
Location Intelligence,
Business Performance Management (BPM),
CRM,
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Information Applications (IA),
Information Management (IM),
Sales Performance Management,
Sales Performance Management (SPM),
SFA
The potential of any sales organization is measured by the people and the methods and technologies they use to sell products and services efficiently. Unfortunately, many organizations today still have not embraced new opportunities to improve the productivity and outcomes of their sales teams.
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Topics:
Sales,
Social Media,
Marketing,
Operational Performance Management (OPM),
Revenue Performance,
Sales Force Automation,
Business Analytics,
Business Collaboration,
Business Intelligence,
Business Mobility,
Cloud Computing,
Governance, Risk & Compliance (GRC),
Location Intelligence,
Operational Intelligence,
Business Performance Management (BPM),
CFO,
CMO,
CRM,
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Information Applications (IA),
Information Management (IM),
IT Performance Management (ITPM),
Sales Performance Management,
Sales Performance Management (SPM),
SFA,
Supply Chain Performance Management (SCPM),
Workforce Performance Management (WPM)
