Mark Smith's Analyst Perspectives

Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

Services for Investment Firms

We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

Consulting & Strategy Sessions

Ventana On Demand

Services for Technology Vendors

Analyst Relations

Demand Generation

Product Marketing

Market Coverage

Request a Briefing

Sneak Preview and Analysis: Oracle Fusion Applications for CRM and Sales Organizations

Posted by Mark Smith on 28 November 2010

At Oracle OpenWorld this week the company announced its next generation of business applications call Oracle Fusion Application , , which Larry Ellison touted in his closing day keynote at last year's conference, as I noted then. I attended the conference partly to learn what Oracle is doing in providing applications for sales organizations. In the late 1990s Siebel Systems introduced customer relationship management (CRM), which proved to be the next generation of sales-assisting technology...

Read More

Topics: Operational Performance Management (OPM), Sales Operations, CRM, Customer Performance Management (CPM), Sales Performance Management, Sales Performance Management (SPM)