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                  Mark Smith's Analyst Perspectives

                  About the Analyst

                  Mark Smith

                  Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint for Information Management and Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results. Mark is an expert in technology for business from Performance Management, Business Intelligence, Analytics to Information Management across finance, operations and IT. Mark has held CMO, product development and research roles at companies such as SAP, META Group, Oracle and IRI Software. He has experience across major industries including banking, consumer products, food and beverage, insurance, manufacturing, pharmaceutical and retail and consumer services.

                  Recent Posts

                  Expert.ai Earns 2021 Digital Innovation Award for Digital Technology

                  Posted by Mark Smith on 07 September 2021

                  The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

                  Read More

                  Topics: Customer Experience, Analytics, Internet of Things, Digital Technology, blockchain, natural language processing, Conversational Computing, collaborative computing, mobile computing, extended reality, robotic automation, AI and Machine Learning

                  ConverSight.ai Earns 2021 Digital Innovation Award

                  Posted by Mark Smith on 02 September 2021

                  The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

                  Read More

                  Topics: Continuous Planning, Analytics, Price and Revenue Management, Digital Technology, Operations & Supply Chain, Enterprise Resource Planning, Conversational Computing, collaborative computing, continuous supply chain, work experience management, AI and Machine Learning

                  Moovila Earns Digital Business Innovation Award for 2021

                  Posted by Mark Smith on 26 August 2021

                  The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

                  Read More

                  Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Operations & Supply Chain, Digital Business, Work Management

                  Innovit Named a Vendor with Merit in the 2021 PIM Value Index

                  Posted by Mark Smith on 17 August 2021

                  We are happy to share some insights about Innovit MDM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

                  Read More

                  Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, data operations

                  Viamedici Named a Vendor with Merit in the 2021 PIM Value Index

                  Posted by Mark Smith on 13 August 2021

                  We are happy to share some insights about Viamedici EPIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

                  Read More

                  Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

                  Contentserv is a Vendor with Merit in the 2021 PIM Value Index

                  Posted by Mark Smith on 11 August 2021

                  We are happy to share some insights about Contentserv CS drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

                  Read More

                  Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

                  Perfion Named a Vendor with Merit in the 2021 PIM Value Index

                  Posted by Mark Smith on 09 August 2021

                  We are happy to share some insights about Perfion drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

                  Read More

                  Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

                  Winshuttle is a Vendor with Merit in the 2021 PIM Value Index

                  Posted by Mark Smith on 06 August 2021

                  We are happy to share some insights about Winshuttle EnterWorks drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

                  Read More

                  Topics: Marketing, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales

                  Palantir Earns Overall Digital Innovation Award for 2021

                  Posted by Mark Smith on 04 August 2021

                  The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

                  Read More

                  Topics: Sales, Customer Experience, Human Capital Management, Marketing, Office of Finance, Voice of the Customer, Continuous Planning, embedded analytics, Learning Management, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Workforce Management, Financial Performance Management, Price and Revenue Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, ERP and Continuous Accounting, Revenue, blockchain, natural language processing, data lakes, Total Compensation Management, robotic finance, Predictive Planning, employee experience, candidate engagement, Conversational Computing, Continuous Payroll, collaborative computing, mobile computing, continuous supply chain, Subscription Management, agent management, extended reality, intelligent marketing, sales enablement, work experience management, lease and tax accounting, robotic automation, AI and Machine Learning

                  Oracle is a Vendor of Merit in the 2021 PIM Value Index

                  Posted by Mark Smith on 02 August 2021

                  We are happy to share some insights about Oracle’s Product Lifecycle Management Cloud drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

                  Read More

                  Topics: Continuous Planning, Product Information Management, Price and Revenue Management, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, work experience management
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                  Our Analyst Perspective Policy

                  • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

                    Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

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